Bilibili, the Chinese video platform often called “China’s YouTube,” officially launched its international app globally on August 19, 2026. The Android version is available now on Google Play, with an iOS version coming soon. The app removes identity verification requirements, introduces AI-powered voice translation, and plans to blend global and Chinese content in a single feed.
Here’s what Android users need to know about Bilibili’s global push, what the app offers, and what it means for creators and viewers.
Bilibili’s Global Expansion: What Changed
Bilibili announced the launch through its official “bilibili Creator Hub” account on X (formerly Twitter). The company stated: “We’ve just launched the intl app globally (currently on Android, iOS coming soon; and more countries coming soon)”.
This is not Bilibili’s first attempt at international expansion. The company previously launched international versions in 2018 and again in 2025, both of which were eventually discontinued. This relaunch represents a more aggressive strategy, with Bilibili actively hiring community managers and local operations teams in Los Angeles, London, Tokyo, Mexico City, São Paulo, and Istanbul.
Key Features of the International App
The international version differs from the domestic Chinese app in several significant ways:
No Identity Verification. Previously, overseas users needed to upload a passport or other ID documents to post content on Bilibili’s main Chinese site. The international app removes this requirement entirely. Users can now sign up with a Google account or email with no additional identity checks.
AI-Powered Voice Translation. Bilibili has introduced AI original voice translation that can mimic the uploader’s voice for real-time voice translation. This feature aims to reduce language barriers and make content accessible across different regions.
Global and Chinese Content in One Feed. The international app will blend global creator content with Chinese本土 videos in a single recommendation feed. This means international users will have access to Bilibili’s extensive existing content library while also seeing new content from global creators.
Danmaku (Bullet Comments) Preserved. Bilibili’s signature danmaku feature — real-time comments scrolling across the video screen — remains a core part of the experience.
Ad-Free Experience. Unlike the domestic version, the international app reportedly has no pre-roll video ads, offering a cleaner viewing experience.
Discord Feedback Channel. Bilibili has established a Discord community for user feedback, signaling a more open approach to engaging with international users.
How to Identify the International App
The international version has a pink icon with a small globe in the upper-left corner. The domestic Chinese version does not have this globe icon. Android users should look for this icon when downloading from Google Play.
Creator Opportunities and Monetization
Bilibili is actively courting international creators, including major YouTubers. The company is reportedly developing an English-language website and creator dashboard to lower the barrier for non-Chinese speakers.
For monetization, Bilibili has outlined three main mechanisms:
- Revenue sharing — reportedly around $0.70 per 1,000 views for eligible creators
- Virtual tipping — similar to YouTube’s Super Thanks
- Brand marketplace — a platform to connect creators directly with sponsors
Important: While the $0.70 per 1,000 views figure has been widely reported, Bilibili has not officially confirmed the exact payout structure. The monetization program requires creators to have at least 100 subscribers and 2,000 valid public views to apply.
Bilibili’s Scale and Reach
Bilibili reported 376 million monthly active users and 115.2 million daily active users in the first quarter of 2026. Daily time spent on the platform averaged 119 minutes. Advertising revenue reached RMB 2.59 billion ($356 million), up 30% year-over-year.
The international app reportedly surpassed 5 million downloads on Google Play within 12 hours of launch, though this figure includes downloads from previous international versions.
Challenges and Concerns
Bilibili’s global expansion faces several significant challenges:
Data Security and Privacy. Like TikTok before it, Bilibili’s Chinese origins raise questions about data handling and government access. The platform has previously been flagged for data transmission to Chinese servers. European regulators are particularly cautious due to GDPR requirements.
Content Moderation. Questions remain about whether China’s content restrictions will extend to the international version. Bilibili has stated it will use AI automated review systems to handle copyright and compliance issues.
Competition with YouTube. YouTube remains the dominant global video platform, with over two decades of market presence. Bilibili will need to convince both creators and viewers to choose its platform over established alternatives.
Historical Context. Bilibili’s previous international attempts were discontinued, raising questions about the company’s long-term commitment to global markets.
What This Means for Android Users
For Android users in the US and other international markets, Bilibili’s global launch offers a new video platform with a distinct cultural flavor. The app focuses on:
- ACG content (anime, comics, games)
- Long-form and mid-form videos (10 to 40 minutes)
- Knowledge and educational content
- Interactive community through danmaku comments
The removal of identity verification makes it significantly easier for international users to join compared to the previous system.
9. FAQ
Is Bilibili international app available on iOS?
Not yet. Bilibili announced that the Android version is available now, with iOS coming soon. No specific release date has been provided.
Do I need to verify my identity to use Bilibili international?
No. The international app has removed identity verification requirements. You can sign up with a Google account or email.
How do I tell the difference between the domestic and international Bilibili app?
The international app has a pink icon with a small globe in the upper-left corner. The domestic version does not have this globe.
Can international creators make money on Bilibili?
Yes. Bilibili has outlined three monetization mechanisms: revenue sharing, virtual tipping, and a brand marketplace. The reported revenue share is approximately $0.70 per 1,000 views, though this has not been officially confirmed.
Is Bilibili a YouTube competitor?
Bilibili is often described as “China’s YouTube” and is positioning itself as an alternative for long-form and mid-form video content, particularly in anime, gaming, and knowledge categories.
What is danmaku?
Danmaku (bullet comments) is Bilibili’s signature feature where viewer comments scroll across the video screen in real-time, synchronized with the video timeline
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